Bella Li respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights under applicable data protection law, including the UK General Data Protection Regulation (UK GDPR).
Bella Li is a fashion brand operated by Crown Print & Design Ltd.
Data Controller:
Crown Print & Design Ltd
Unit C, Madeley Shopping Malls
Madeley, Telford
TF7 5BQ
United Kingdom
If you have any questions about how we handle your personal data, you can contact us at:
Email: hello@crownprintdesign.co.uk
Phone: 01952 764365
Depending on how you use the Bella Li website, we may collect the following information:
Your name
Email address
Billing and delivery address
Contact telephone number
Order and transaction details
Products purchased or viewed
Information you provide when contacting us
Marketing preferences
Basic technical information, such as browser type, device information and website usage data
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
We may use your personal information to:
Process and fulfil your orders
Arrange delivery and provide order updates
Process payments and refunds
Respond to enquiries and customer support requests
Maintain and manage your customer account
Improve our website, products and services
Send marketing communications where you have provided consent
Prevent fraud, misuse and unauthorised activity
Comply with our legal and regulatory obligations
Under UK GDPR, we process your personal data on one or more of the following legal bases:
Contract: Where processing is necessary to fulfil an order or provide services you have requested.
Consent: Where you have chosen to receive marketing communications or given consent for a specific use of your information.
Legitimate interests: Where processing is necessary for purposes such as maintaining website security, improving our services or managing our business, provided that your rights and interests are not overridden.
Legal obligation: Where we are required to process or retain information to comply with applicable laws or regulations.
Where you have provided consent, we may use your email address to send you information about Bella Li, including new collections, product launches, restocks, offers and other relevant updates.
You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our emails or by contacting us directly.
Unsubscribing from marketing communications will not affect transactional emails relating to orders you have placed.
Payments made through the Bella Li website may be processed by third-party payment providers.
We do not normally store your full payment card details on our own systems. Payment information is handled by the relevant payment provider in accordance with its own privacy and security policies.
Available payment methods may include Credit/Debit Cards, Apple Pay, Google Pay and Klarna.
We may share relevant personal information with trusted third-party service providers where necessary to operate our website and fulfil our services.
These may include:
Payment providers
Delivery and fulfilment providers
Website and hosting providers
Email and communication service providers
IT, security and technical service providers
We only share information where there is a legitimate reason to do so and take reasonable steps to ensure that third parties handle your information appropriately.
We do not sell your personal data.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining appropriate business records, resolving disputes and meeting legal or regulatory requirements.
Where you have provided consent for marketing, we may retain your marketing preferences and contact details until you unsubscribe or request deletion, subject to any legal obligations that require us to retain certain information.
The Bella Li website may use cookies and similar technologies to help the website function correctly, remember preferences, improve performance and understand how visitors use the website.
Some cookies may be essential for the operation of the website, while others may require your consent.
You can manage your cookie preferences through our Cookie Settings.
For more information about cookies, please refer to our Cookie Policy.
Depending on the circumstances, you may have the following rights under UK GDPR:
The right to access your personal data
The right to request correction of inaccurate or incomplete information
The right to request deletion of your personal data
The right to request restriction of processing
The right to object to certain types of processing
The right to data portability
The right to withdraw consent where processing is based on consent
To exercise your rights, please contact us using the details provided above.
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no online service can be guaranteed to be completely secure, and we cannot guarantee absolute security of information transmitted over the internet.
Our website may contain links to third-party websites or services.
Bella Li is not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing the privacy policy of any external website you visit.
Bella Li does not knowingly collect personal information from children where such collection is not permitted by applicable law.
If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and take appropriate action.
We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements or data protection practices.
Any updated version will be published on this page with the revised “Last updated” date.
If you have concerns about how we use your personal data, please contact us first so that we can try to resolve your concern.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection.
If you have any questions about this Privacy Policy or how Bella Li handles your personal information, please contact:
Email: andyceo@bellaliclothing.com
Phone: +447376889918
